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I discovered this little gem on Vimeo and have watched it through three times already. It instantly made me want to buy a gravel bike and go to South America.
It was created by a Polish film-maker called Bartosz Lisek and you can see his other adventures on two wheels in Peru and Chile on his channel.
I mean we can't hold it against old Tommy Gurnface, he's spent his whole career at Europcar and no doubt could've taken a much better salary at some of the other teams. So what if he supplements his income with the odd terrible, terrible promo? The bit when the helmet flies through the air though... SHUDDER.
As marketing goes, this is pretty damn good, which means that as far as bike marketing goes, it's just about unbelievable.